AI strategy & opportunity mapping
We identify where AI creates value in your business, prioritise the use cases and define a realistic roadmap.
Boutique AI consultancy · Barcelona
The boutique AI consultancy that builds its own companies.
Bebabum is a boutique AI consultancy in Barcelona and an AI-native company: most of our team is AI. A senior founder with 25+ years building digital companies orchestrates a team of AI coworkers, and that is exactly what we build for corporates and scale-ups. We don't sell what we haven't run ourselves.
- 25+ yearsbuilding digital companies
- 6 exitscompanies built and sold
- AI-nativemost of our team is AI
AI consulting services
AI consulting for companies that want results, not slide decks.
We have designed, shipped and scaled AI products inside our own ventures, and we run our own company on AI every day. As a boutique consultancy we work with a handful of clients at a time, always with the senior people who built these systems: practical, business-first and measured by impact on your revenue, costs and speed.
AI agents, assistants & automation
Custom assistants and agents built on the latest models, integrated with your data and tools, automating real workflows.
AI products & new ventures
From idea to launch: we build AI-native products, or spin up a new venture with you as partners, the way we do with our own.
Data, integration & deployment
We connect models to your systems, set up the data foundations and take solutions to production, securely and at scale.
Training & adoption
Workshops and hands-on training so your team uses AI confidently every day, with the right processes and guardrails.
Fractional AI leadership
An experienced AI lead on your side, part-time, to guide decisions, vendors and teams while you build internal capability.
Project management for complex digital & AI projects
Planning, delivery and coordination of multi-team, multi-vendor initiatives, led by someone who has run them as CTO and taught project management and agile methodologies for seven years at ELISAVA / UPF.
Not sure where to start with AI? A free 30-minute call is usually enough to spot your first high-impact opportunity.
Book your free AI call
An AI-native company
Most of our team is AI. Yes, really.
Bebabum runs on a team of AI coworkers orchestrated by a senior human. It is how we deliver at the speed and cost of a small team with the breadth of a much larger one, and it is the strongest proof we can offer: we don't sell what we haven't run ourselves.
Want the same for your company? That is what we build.
- Developersfrontend, backend, data
- Financepricing, budgets, cash-flow
- Legalcontracts, GDPR, terms
- Marketingpositioning, SEO, campaigns
- DesignUI, brand, layouts
- Copywritingweb, sales, content
- Business discoveryresearch, opportunity mapping
- 1 humanJordi, orchestrating it all
FAQ
Questions companies ask us about AI consulting.
Short answers to what we hear most often. Anything else, ask us directly.
What does an AI consultancy do?
An AI consultancy helps companies identify where artificial intelligence creates value, choose the right approach and technology, and build and deploy working solutions such as AI agents, assistants and automated workflows. Bebabum does this as a boutique: a small senior team working directly with you.
Why work with a boutique AI consultancy instead of a large firm?
You work directly with the senior people who have built AI products themselves, not with layers of account managers and junior staff. Decisions are faster, advice is practical and the focus is on results, not billable hours.
Which companies do you work with?
Startups, scale-ups and established companies in Barcelona, across Spain and Europe that want to apply generative AI, AI agents and automation to real business processes.
"Most of your team is AI" — what does that actually mean?
It means Bebabum is run by one senior founder working with a team of AI coworkers for development, finance, legal, marketing, design, copywriting and business discovery. You always deal with a person, Jordi, but the work behind it is delivered by systems we have built and refined on our own company. That is why we can say we don't sell what we haven't run ourselves.
How do we start?
With a free 30-minute conversation. We look at your business together, spot the first high-impact AI opportunity and propose a short, concrete first step.
Venture builder
We also build companies of our own.
Alongside the consultancy, Bebabum launches and invests in digital businesses and startups. Six of the companies we helped build have been sold. It keeps our AI work grounded in real products, real users and real numbers.
Team
We are an amazing team of young entrepreneurs and investors who work together to build innovative and successful businesses, products and services.
Innovation
Our startups will lead the future of innovation. Our main focus is embracing real-world challenges, implementing the latest technological processes and shaping the future.
Strength
The greatest strength of our company is our passion — and how we succeed in the business world.
Team
Builders first. Consultants second.
We build companies the way founders do: small, fast teams with skin in the game. AI, product, technology and growth sit at the same table from day one, and that is exactly how we work with our consulting clients.
How we work
- Build
- We ideate, validate and launch our own startups in-house, with AI coworkers doing most of the work.
- Invest
- We back the ventures we build and selected digital businesses.
- Consult
- We help corporates and scale-ups design, build and adopt AI, and ship like a startup.
Leadership
Jordi Arias CEO & Founder, Bebabum
Internet entrepreneur based in Barcelona with 25+ years building digital businesses and six exits along the way. Jordi was part of the original team that built the first version of InfoJobs, Spain's leading job board, and later led its network and infrastructure up to its sale to Trader Classified Media. As CTO of Ulises he built a real-time travel search engine and the first version of Singulari, the online travel agency that became GrandVoyage, listed on BME Scaleup in 2025. Since 2009 he runs Bebabum, where he has launched or invested in Doctuo (sold 2020), Reformas.net (stake sold 2020), Hannun (stake sold 2021), Currency Alliance, Lexgo and Hireflix. Today he orchestrates Bebabum's AI coworkers and works personally with every client.
- 25+years in internet & tech
- 6exits
- 17years leading Bebabum
- 2009 – todayCEO & Founder, Bebabum — boutique AI consultancy and venture builder; an AI-native company where most of the team is AI.
- 2015 – todayCofounder & Board Member, Currency Alliance — global platform to issue, exchange and redeem loyalty currencies; clients include Bank of America, First Abu Dhabi Bank, Qatar Airways, Singapore Airlines, Avolta, Live Nation and Ticketmaster.
- 2012 – 2020Cofounder, Doctuo — patient–doctor marketplace, 1M+ monthly visitors in Spain and Latin America. Sold in 2020.
- 2011 – 2018Lecturer, ELISAVA / UPF — project management and agile methodologies, Master's in Design and Internet Web Project Direction; tutored final master's projects.
- 2013 – 2015Advisor & Partner, Disismore — professional network helping companies hire candidates with disabilities; backed by Founder Institute, Ship2B and IESE. Sold in 2015.
- 2007 – 2009CTO, Ulises — real-time travel search engine across multiple providers; built the first version of Singulari, later GrandVoyage (BME Scaleup, 2025).
- 2001 – 2007Head of Network & Infrastructure, InfoJobs — led the network, servers and systems behind a high-traffic platform while the company became the market leader. Sold to Trader Classified Media in 2004.
- 2000 – 2001Cofounder & CTO, Signia Technologies — pioneering web agency in Barcelona working with top-tier clients. Sold in 2001.
- 2000Web Developer, InfoJobs — part of the original tech team that built the first version of the platform.
- 1999 – 2000Web Developer, Biomedical Systems — centralized diagnostics for clinical trials.
Companies
17 years
Launched or invested in market-leading businesses.
Since 2009 we have launched or invested in companies that lead their markets. Some we still run; some we have sold.
DoctuoPatient–doctor marketplace, 1M+ monthly visitors. Sold in 2020.doctuo.com
ReformasMarketplace connecting homeowners with renovation professionals. Stake sold in 2020.reformas.net
HannunSustainable, handcrafted furniture and home décor. Stake sold in 2021.hannun.com
Currency AllianceGlobal loyalty-currency platform. Clients include Bank of America, Qatar Airways and Live Nation.currencyalliance.com
LexgoLegal services made simple and digital.lexgoapp.com
HireflixOne-way video interviewing for hiring teams.hireflix.com
Global
AI consulting from Barcelona, for Spain, Europe and beyond.
We work with clients and run companies across Spain, Europe and the Americas, remotely and on site. We start local, prove the model and scale internationally with partners on the ground.
- Barcelona Headquarters
- Spain Home market
- Europe Expansion
- Americas Expansion
Careers
Write to us
Want to build the next one with us?
We are always looking for entrepreneurs, engineers and growth people who want to launch companies rather than just work at one. Tell us what you would build.
Contact
Let's talk about AI in your company.
Tell us about your business and where you think AI could help. We reply within two working days with a first take and a proposal for a free 30-minute call.
hello@bebabum.com Bebabum on LinkedIn ↗